Markets and Trade

Responsible Fruits

Concerned about business risk in avocado or pineapple supply chains? 

The global production and trade of tropical fruits has grown dramatically while markets are demanding more action on environmental and social issues. Extreme weather, pests and diseases, economic downturns and other shocks have shown that business risks must be addressed to ensure continued success. 

Companies are already taking steps to address sustainability risk in their operations. 

However, value chains are vulnerable to risks and shocks beyond the control of any single actor. Thus, concerted actions can benefit all industry stakeholders and is why FAO is leading efforts to build responsible global value chains for more inclusive, resilient and sustainable production and trade of tropical fruits

What is FAO doing?

This effort builds on more than a decade of experience in working with the private sector on tropical fruits. FAO hosts the secretariat and facilitates the World Banana Forum where industry players discuss challenges, seek technical support, and share good practices and innovations for sustainability in the banana sector. FAO led the Responsible Fruits Project (2020 to 2024, with support from the Federal Republic of Germany) working with over 250 stakeholders to make avocado and pineapple value chains more resilient and sustainable. FAO worked with over 30 leading enterprises and industry associations to apply the risk-based due diligence recommendations in the OECD-FAO Guidance for Responsible Agricultural Supply Chains. Now FAO is leading the development of a new project to improve the inclusiveness, resilience and sustainability of tropical fruit value chains (expected to start in the fourth quarter of 2025).

FAO's work:

 

helps companies to strengthen or establish risk-based due diligence systems to make their operations more sustainable and resilient to external shocks, such as extreme weather and pandemics;

 

provides a confidential environment for peer learning on pre-competitive issues;

 

identifies measures and good practices to overcome challenges limiting resilience and sustainability;

 

develops demand-driven guides and briefs, including good practices, to address technical challenges identified by industry actors and other stakeholders; and 

 analyses the policy environment and incentives in order to identify opportunities to accelerate sustainable investment in supply chains.

 

Learn more about the activities under "Focus areas" on the right of this page.

What are the benefits of joining the new project?

Through its activities, FAO has reached more than 200 organizations in tropical fruit value chains. All interested producers, companies, trade associations, labour organizations and producer organizations involved in avocado or pineapple value chains may ask to join the project. 

Participants in the new project will: 

 

 

provide guidance on where the project should focus its resources by identifying priorities and good practices to reduce risk and enhance inclusiveness, resilience and sustainability;

 

identify priorities for peer-learning webinars, capacity development events and technical guides;

 

 

learn how others address challenges in pre-competitive issues; and

 

 

have early access to technical and capacity development materials created by the project. 

There is no cost  to participate. Confidentiality will be strictly protected.

Latest publications
Book (stand-alone)
Monitoring, evaluation and learning – Generating evidence on resilience and sustainability in the tropical fruit sector
30/12/2024

There are growing requirements and expectations from customers, consumers and governments for tropical fruit industry actors to demonstrate how they...

Book (stand-alone)
Gap analysis to support due diligence in the tropical fruit sector – A training guide
19/12/2024

This training guide is designed to support capacity development for individuals and organizations to improve business sustainability and meet the due...

Book (stand-alone)
Monitoring, evaluation and learning in the tropical fruit sector to generate evidence for sustainability and resilience - An introductory guide for trainers
18/12/2024

This training guide on measuring monitoring, evaluation and learning (MEL) was developed to help stakeholders in tropical fruit value chains to generate...

Booklet
Measuring carbon and water footprints in pineapple value chains - A training guide
14/11/2024

This training guide is part of a set of learning materials on measuring carbon and water footprints that was developed to help stakeholders in the pineapple...

More publications
Sustainable Tropical Fruits Series
18/01/2024

This technical brief explores the challenges and opportunities confronting the tropical fruit sector in meeting European Union (EU) regulations on maximum residue levels (MRLs) and pesticide use. The EU's Farm to Fork Strategy aims to cut chemical pesticide use by half by 2030. Within this context, producers targeting the EU market are confronted with the dilemma of reducing pesticide use while tackling climate change-induced pest challenges.

27/09/2024

Responsible business conduct (RBC), implemented through due diligence, can help pineapple producers and businesses improve the sustainability of their operations and gain or maintain access to markets. By adopting RBC and due diligence processes, businesses can mitigate social and environmental risks, avoid financial losses, and enhance long-term profitability.

Projects